Challenges with Adopting Blockchain Technology in the Wine Industry
Amanda Violette
I. Introduction
A bottle of wine encapsulates a complex narrative shaped by geography, craftsmanship, logistics, and market dynamics, and, more recently, climate change.[1] Traditionally, much of this narrative has remained opaque, especially to American consumers.[2] While French wines have been highly regulated since the early 20th century with the intent of preventing fraudulent products from damaging the wine industry, American wines became regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB) later using American Viticultural Area regulation to provide warnings about the dangers of alcohol on the label.[3] However, now, with American wines, only information about the grape origin is required, leaving the consumer to question whether the wine lived up to its intended character and authenticity.[4]